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We are TASVA - TAT (that) and SVA (me/mine), denoting all that is me, all that is mine. As we forge a new way of bringing bespoke design to the world of Indian menswear, you’ll get to witness smart, stylish and subtle ensembles that speak to the confident, contemporary Indian man. With the dream of creating a trusted, ethnic wear brand, Aditya Birla Fashion and Retail Ltd (ABFRL), a division of the reputed Aditya Birla Group and ace designer Tarun Tahiliani, collaborated to set up TASVA, in 2021. We offer the Indian men of today, ethnic wear that is crafted to the last detail to suit their modern aesthetic and their pursuit for comfortable, non- fuss clothes, for special occasions and everyday use, alike. 


Tarun Tahiliani, designer par excellence was always intrigued by the belief shared by most Indian men of Indian wear being uncomfortable.  Known for his expertise at infusing Indian craftsmanship and textile heritage into a tailored silhouette, he brings his immense understanding of fit, fabric, fashion to the fore at Tasva. Tasva reflects his signature style, combining traditional aesthetics with modern design.  


Tasva aims to present a new perspective on ethnic wear. Ek naya Nazariya. A fresh take, a delightful surprise for the man who has always wished for Indian wear that is classy and comfortable both, at the same time. Ensembles that spell glamour and style, even while they curate traditional silhouettes and crafts.  


From the time the brand embarked on its journey from the ghats at Benares, to the Art & heritage immersed hub of Fort, Mumbai we have expanded to offer a truly unique shopping experience, with access to the most extensive selection of ethnic wear opulence on a single platform.  


A completely new experience of buying and wearing Indian wear, that does not try to impress, rather allows to express- all that is you, all that is yours. 


Tasva offers designs that are a blend of intricate detailing and a vision to offer men the best of traditional wear. From using clean comfortable silhouettes to making gorgeous designs of our tradition, Tasva is synonymous with ethnic wear offering the finest Indian wear. 


Our timeless selection offers Sherwanis, traditional Kurta-Jackets, Bundis, exquisite Indo-western, and complementing accessories for festivals, parties, and special moments like your wedding. The apparel at Tasva exudes our vibrant heritage for all occasions in the latest hues, designs, and patterns to match your unique style game. We bring a new perspective, a youthful breeze, and a vision of passion; borne from the amalgamation of the expertise of the Tarun Tahiliani studio and the formidable consumer experience knowledge of the Aditya Birla Group, helmed by the inspiring, Mr. Kumar Mangalam Birla .  


So, embark on a new journey with your incredible outfit at the next event, embrace Tasva, and let your style match and bring alive the best version of you!