Brand Story

Tasva, the brand seeks to see Indian celebrations changed forever. It has always shocked Tarun Tahiliani to hear men say, we did not think Indian clothes could be so comfortable. In that, we aim to change the Indian male celebratory experience forever. Whether it is fitting out the Indian groom or creating magnificent statements in our pantheon of traditional celebrations. So, for the groom or guests, a new fit, a new way, a new joy. Tasva is here to change the experience of wearing traditional and fusion Indian clothing into comfort with style, and therein, a new attitude.

Our brand is not supposed to be worn like armour. Nor should it have to carry with it an over-zealous attitude resulting from cultural baggage. It is here to put the freedom and fun back into the festivities as much as one expects well cut and fitted technologically made westerns clothes to allow.

Here, heritage meets cultural wealth, meets state-of-the-art craft and tailoring, to create the world class TASVA fit. We represent the best of east and west.

Stop being confined in convention and liberate your inner self, in a reflection of today’s time. While you dance, at your wedding or a friend’s, dance and whirl in freedom and comfort.

Embrace the mood and get going with a fresh new take on Achkans, Bandhgalas, Jodhpuris, Sherwanis and all the accessories – shawls, stoles, shoes and more! Smashing, smart, stylish, subtle and super comfortable all in the same thread, on one body, in one movement and moment!

Tasva – For the Global Indian.