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Article: From Tradition to Trend: How Tasva is Redefining Ethnic Wear in India

From Tradition to Trend: How Tasva is Redefining Ethnic Wear in India

From Tradition to Trend: How Tasva is Redefining Ethnic Wear in India

An Indian groom's trusted companion for their wedding day, Tasva is a known name to many. However, there is more to what just meets the eye. It's time to unfold Tasva's story to the world.

In the rich and diverse landscape of Indian fashion, Tasva stands out as a true embodiment of innovation and elegance. This indigenous brand, a product of the collaboration between Aditya Birla Fashion and Retail Ltd (ABFRL) and the celebrated designer Tarun Tahiliani, is revolutionising the perception of ethnic wear.

Let us embark on a captivating journey through the world of Tasva, where tradition harmoniously dances with modernity, creating a sartorial symphony that resonates with the discerning Indian audience.

The Essence

Unveiling the Name

The name Tasva itself encapsulates its essence. Tasva—derived from 'Tat' (all that is me) and 'Sva' (all that is mine)—embodies the celebration of one's individuality and the expression of one's best self. This brand ethos underscores the importance of highlighting personal style and uniqueness through fashion.

Crafting Confidence

Tasva caters to the confident, contemporary Indian man who seeks comfort without compromising on style. It shatters the myth that Indian wear is uncomfortable. With meticulous attention to detail, Tasva creates ensembles that celebrate our rich heritage while embracing modern aesthetics.

The Journey

Inception and Vision

Founded in 2021, Tasva emerged from the ghats of Benares to the bustling hub of Fort, Mumbai. Its vision? To redefine designer wedding wear—for men who desire both class and comfort. Tasva marries glamour with tradition, curating outfits that resonate with the discerning Indian man.

Tarun Tahiliani’s Expertise

Tarun Tahiliani, the maestro of Indian fashion, brings his expertise to Tasva. Known for infusing Indian craftsmanship into tailored silhouettes, he dispels the notion that ethnic wear is cumbersome. Tasva reflects his signature style, seamlessly blending traditional aesthetics with contemporary design.

A Unique Shopping Experience

Tasva offers an unparalleled shopping experience. From silk to banarasi brocade, velvet, and cotton, it celebrates India’s textile heritage. Traditional embroidery techniques—zardozi, aari, chikankari, and gota work—adorn Tasva’s collection. The result? Global Indian wear that exudes elegance.

Tasva’s Clothing Collection

Tasva caters to special occasions, festivals, and weddings. Its timeless clothing collection includes:

Sherwanis: These regal and refined ensembles are perfect for grooms. With intricate embroidery, luxurious fabrics, and a flattering silhouette, Sherwanis exude elegance. Whether it’s a traditional wedding or a grand celebration, a well-fitted sherwani makes a powerful statement.


Bandhgala & Jackets: These pieces strike a balance between comfort and style. The kurta-jacket or kurta-bandhgala combination is versatile—it can be worn at festive gatherings, family functions, or even casual outings. The jacket adds a touch of sophistication to the classic kurta, making it suitable for various occasions.



Kurtas & Bundis: Bundis are a timeless choice for men who appreciate understated elegance. These sleeveless jackets, often adorned with subtle embellishements, can be paired with kurtas or shirts. Whether attending a sangeet or a cultural event, bundis offer a refined look.


Indo-Western: This ensemble seamlessly blends tradition and modernity. Picture a kurta paired with slim-fit trousers or a bandhgala jacket with chinos. Indo-western outfits allow you to express your unique style while honouring Indian heritage.


Tasva’s collection caters to diverse tastes, ensuring that every man finds the perfect ethnic wear for any occasion. You will also come across meticulously designed accessories, footwear & jewellery for every celebratory occasion.


The Tasva Experience

Tasva isn’t just a brand; it’s an expression. It allows you to be yourself, effortlessly. Whether you’re attending a wedding or celebrating a festival, Tasva ensures you look your best. It’s a celebration of heritage, passion, and style.


As Tasva continues to redefine ethnic wear, it invites us to embrace our roots while embracing the future. So, gentlemen, step into the world of Tasva, where tradition meets trend, and let your style tell your unique story.

Our designs resonate with the modern Indian man, offering comfort, elegance, and a touch of heritage. Whether it’s a wedding or a festive celebration, Tasva ensures that you stand out in style. So, embrace Tasva and redefine your ethnic wear experience!

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